**Jason of BH on MY SPACE!!**

THE NEW JBH MY SPACE PAGE IS UP!!!

To celebrate the New Year (as we "Shine in '09"), we have re-launched our My Space page, and I must say, it is pretty damn fabulous. I would like to invite you all to come visit ; if you ever see us online, drop us a message, make some new friends and of course, comments are welcomed. www.MySpace.com/JasonofBH

I hope that everyone, has a SAFE, wonderful and blessed New Year. As for me, the Patron is already on ice and the countdown starts now.

"Stay classy Beverly Hills" ~VK

On the 7th Day of Christmas

JBH gave to me--

Seven Awesome Bangles

...6 Ruby Hearts

...FIIIIIVE DIAMOND RIIIIINGS!!!
...4 Sparkling Bows
...3 Dunamis Watches
...2 ButterFLYs
...and a very pimpish Tiger Ring

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551

HAPPY HOLIDAYS~VK

On The 6th day of Christmas

JBH gave to me--

Six Ruby Hearts

...FIIIIIVE DIAMOND RIIIIINGS!!!

...4 Sparkling Bows

...3 Dunamis Watches

...2 ButterFLYs

...and a very pimpish Tiger Ring

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551
HAPPY HOLIDAYS~VK

On The 5th Day of Christmas

JBH gave to me--

FIIIIIVE DIAMOND RIIIIINGS!!!!!

...4 Sparkling Bows

...3 Dunamis Watches
...2 ButterFLYs
...and a very pimpish Tiger Ring

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551

HAPPY HOLIDAYS~VK

On The 4th Day of Christmas

JBH gave to me--

Four Sparkling Bows

...3 Dunamis Watches

...2 ButterFLYs

...and a very pimpish Tiger Ring

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551
HAPPY HOLIDAYS~VK

On The 3rd Day of Christmas

JBH gave to me--

Three Dunamis Watches

...2 ButterFLYs
...and a very pimpish Tiger Ring

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551

HAPPY HOLIDAYS~VK

On The 2nd Day of Christmas

JBH Gave To Me--

Two ButterFLYs

...and a very pimpish Tiger Ring.

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551
HAPPY HOLIDAYS~VK

On the 1st Day of Christmas...

JBH gave to me--

A very pimpish TIGER RING!

For specs, pricing or any info on this product, hit us at info@jasonofbh.com or 310-777-7551

HAPPY HOLIDAYS~VK

G-Shocks

It's 198ish. Some random kid in my class gets a new G-Shock watch which instantly certifies his G-status. He always made a point to adjust the little dials or meddle with the buttons as the other kids watched in awe of the technology. You could always expect that familiar beep from the timer he set to announce that class was dismissed. Everybody wanted one.

Before the end of the school year, he gave his to me. wink

Since then, I don't recall ever owning a G-Shock. As of a year ago, I wouldn't have been able to tell you whether or not they were still making them, let alone, rushing out to go cop the latest styles and colors (crawling from beneath my rock). But leave it to the current state of recycling trends to breathe new life back into the brand.

Early this year, Casio G-Shock celebrated its 25th Anniversary with a huge event featuring "Yeezy" himself who is a self proclaimed fan. In addition, the 2008 Fall/Winter "Crazy Colors" Collection dropped and now these little buggers are turning up on every celeb from Lil Wayne to Pharrell.

But leave it to the fashion forward diamond lovers, and people like Jason who support their habit, to take the fad a step further in the game. As dope as the timepieces are fresh out of the box, you're just not pimpin unless, at the very least, one of your G-Shocks is frozen.

(Below) Pharrell Williams custom "Bathing Ape" G-Shock"

Jason recently iced out these two DW-5600 model G-Shocks for (edit).

Lover-ly.

When you are ready to upgrade your G-Shock and are looking for excellent craftsmanship, you know JBH has you covered. info@jasonofbh.com

Side note: Don't make the mistake of trying to get them done at the mall. Seriously; who buys jewelry at the same place you buy socks? ~VK

Visitors: "Speidi"

Where else would you find "The Hills" star, Heidi Montag shopping for new sparkly trinkets other than at Jason of Beverly Hills?

She and new hubby/ fellow star of "The Hills", Spencer Pratt drop in from time to time to to get ice ready for the paps. J recently made her the cutest little custom necklace to sport their paparazzi dubbed moniker "SPEIDI".

Heidi is super sweet, and has an equally sweet shoe game I might add.

Remember where you saw it first!! (click the picture to see it larger)

I wonder what nickname they would give me and my Hollywood beau? Skateboard K
I kid, I kid.
~VK

In case you missed it...

Four words...

FIVE MILLION DOLLAR BRA.

Behold. The 2008 Black Diamond Fantasy Miracle Bra.
Every year Victoria Secret creates these phenomenal bras and I must give props where props are due. Who's buying them? Your guess is as good as mine, but they are truly works of art.

3,575 black diamonds, 117 one carat round daimonds, 34 rubies= 5 mil.
The best clevage from a push up that money can buy= Priceless ~VK

Jimmy Choo Xmas Tree

I couldn't imagine anything more fabulous than diamonds under the Christmas tree. But I'm sure my ladies can agree that shoes come in at a very close second.

Some dream weaver over at the Beverly Wilshire Hotel has decided to test my sanity by creating a Xmas tree made of nothing but boxes of Jimmy Choo shoes! Ah, and there's a perk: a gentleman there informed me that if you should happen to be a guest of the hotel, you can be entered to have a shot at winning an additional two night stay at the Beverly Wilshire, complete with a 'High Heel Treatment' spa package and (wait for it...) pair of Jimmy Choo shoes AND a handbag. Love it.

The only catch is that you have to guess the total value of the Jimmy Choo items on the tree. The closest guess wins (digging around for my calculator)

While you're dashing over to the Beverly Wilshire to put your bid in, be sure to check out our JBH vitrine in the gift area. You may find something else to put on your wish list this year to go with your hot new stilettos. ~VK

Beverly Wilshire Hotel- 9500 Wilshire Blvd.Beverly Hills CA 90212

Toys R Us

Keep a new toy, so I wonder how good
I'm not enjoying life, I'm reliving my childhood
Big chain monster, whip game bonkers
Monster truck remind him of Tonka...
--Clipse "Hot Damn"

Call me a "big kid", but I find it amazing what people are making out of diamonds these days. I got so many emails about the Hot Wheels Car (sorry guys, its one of a kind) and the Tyga piece in just a few short days that it made me think; there are alot of grown men playing with toys these days!

I have to admit, I'm kind of a fan of the trend too. Every time you turn around, you see one of your favorite Saturday Morning Cartoon characters popping up on red carpets--dangling around some new celebs neck of course. That, or something to remind us of a time less complicated...

This made me want to take a look back on some of our dopest pieces inspired by the young at heart.

"Marvin the Martian" (sans the Space mo-du-lator)


"Papa Smuf"

And for the gamers, Jason did the "Play Station Controllers" for a client. (I'm curious to see who is going to jump on the Wii controllers. I'm just sayin...)

You remember these?! Okay, show of hands of those who tried to break the pieces off the Slider Puzzle back in the day because they couldn't figure it out?


I'm still waiting on J to make my icy "Jem" logo. Truly, Truly, Truly Outrageous. ~VK

B-Day Love!!

Just wanted to give a quick shout out and a happy belated birthday to one of our clients-- Mr. "Coconut Juice" himself, TYGA!!

This kid has some of the craziest jewelry I've seen come thru JBH. J hooked him up with an iced out Garfield pendant this summer that's about the size of a small child. Okay, maybe not a child, but you gotta admit, the piece is lovely.

You can check out more pieces at jasonofbh.com

For more on Tyga, hit him up on myspace.com/tyga

Happy Birthday Youngin'!!! ~VK

"Who Came Harder?" --Star Wars Edition

If you were like me, you were rooting for the Dark Side throughout all three thousand of the Star Wars movies. Maybe its because as a child, I always found it interesting that Darth Vader's voice was strikingly familiar to King Jaffe Joffer from Coming to America ("Do not alert him to my presence. I will deal with him myself...") lol.

But today we are putting two iconic Dark Side characters head to head in our new segment called

"Who Came Harder?"

First, we have the all too familiar Darth Vader pendant that Jason did for Just Blaze a while back. You may have seen him rocking it in Scratch Magazine back in '06.
The black diamonds alone make you want to be a little evil.

Then there's the Imperial Stormtrooper. The ice is killing the game, but you didn't notice the LED eyes that light up...it's the Force.

So the question remains... between the two, which do you think is harder? Give me your feedback in the comments section or shoot me an email at kiana@jasonofbh.

"May the force etc, etc" ~VK

Hot Wheels® 40th Anniversary Car

We all had them right?

You can't tell me you've never shot one of those adorable little cars off your moms coffee table, or built a ramp to see who's Oldsmobile Tornado would catch the most air. (Just me?)

Well I've always been into whips; I'm partial to the 599 Fiorano **shout out to Bryant at Ferrari Beverly Hills, I still want that test drive! But earlier this year, Jason turned me on to something a bit smaller but 10 times as flashy.

We had the opportunity this year to collab with Nick Lechey of boy band 98 Degrees and Hot Wheels® to create this one of a kind piece to commemorate the company's 4 BILLIONTH car. Yeah, no off the ramp tricks with this bad boy.

The "toy" is valued at 140,000 dollars (count the zeros), weighs in at about 22 karats and is dripped in 2700 blue, black and white diamonds with red rubies set as head lights.

The attention to detail on this car is ridiculous. It has a functioning hood with a tiny engine inside covered in white and black diamonds. I imagine that you don't have that kinda juice under your hood. Here are a few pics of the entire process that took 600 man hours to create.

You can have one of these too if you happen to have a couple thousand brilliant blue diamonds lying around...

The cast is made from 18k white gold.

Jason and Nick got the paparazzi going nuts. Watch the vid to see footage from the event.

Chances are, your kid doesn't have one of these in his toy box. But don't you wish you did? ~VK

Deck the Hills

SO, it's a beautiful 80ish degrees outside today in BH and still a good week and a half before Turkey Day. But strangely enough, it's already beginning to look alot like Christmas! The fab retailers on Rodeo didn't waist any time snatching up the Halloween cobwebs and replacing them with ornaments and pine trees covered in faux snow (as if anything in Beverly Hills were faux...) Even Starbucks is ditching its Pumpkin Spice Lattes prematurely for Eggnog Frappuccinos.

It seems like everywhere you go, someone is urging you to get in the Xmas (splurging) spirit. Needless to say, I'm already sold on the idea; as everyday is Xmas at JBH. Check out the first item on my way to early to be shopping list--

Pretty.

Good thing I keep Santa's number on speed dial... wink

~VK

Press: LeBron James DUB cover

As you can see, King James doesn't play when it comes to his whips or his ice! Of course he knew he could come to Jason for the freshness. Fit for a king indeed.



Nov/Dec issue is out on news stands now! -www.dubdaily.com/

Don't worry, I got you on the XCU; in case you missed it...
(click to see it even bigger)

Official ~VK

So... who is this JASON guy?

With his youth and energy, Jason Arasheben has worked hard to become the established jeweler of choice for young stars. Still early in his career, Jason earned a global reputation for creating lavish, over-the-top, diamond masterpieces for extremely selective clientele, including European and Middle Eastern royalty.

As a student at UCLA, Jason struggled to support himself, and looked for ways to earn extra money. At nineteen, Jason had a dream of developing and creating a custom jewelry fashion house that epitomized the ultimate form of luxury. Jason decided – against his father’s wishes – to leave the family business and follow his dreams on his own. In Los Angeles he launched his business in a small, run-down apartment he shared with three roommates. Inside five short years, Jason’s business grew from selling silver trinkets to students on the campus of UCLA to creating spectacular diamond pieces for entertainment’s biggest stars in Beverly Hills.

What started as only a dream has now evolved into a multimillion-dollar operation. Unafraid to push the limits of conventionalism, Jason of Beverly Hills has rapidly gained a reputation for creating one-of-a-kind diamond pieces for clients such as Princess Latifa Al Saud of Saudi Arabia, LeBron James, Carmelo Anthony, Lil’ Jon, Jessica Alba, Tom Cruise, Ashton Kutcher, Missy Elliot and others. Despite its exclusive air, however, Jason of Beverly Hills is beginning to develop lines for public purchase, including those reflecting the sensibilities of today’s most bling-conscious celebrities.



Needless to say, Jason is quite the accomplished jeweler and he surrounds himeself with some of the most hardworking and talented staff in Beverly Hills (toot, toot).

Not to mention, this guy has an awesome tan. ~VK

Welcome to Beverly Hills

...You'll have to excuse my blonde friend here.

Our intention was greet you with the warmest of welcomes to the new Jason of Beverly Hills blog. Alas, Blondie here has taken it upon herself to ward off those who may have "stumbled" across our page fueled only by the desire to hate. I am speaking of those with lumps in their throats the size of golf balls (or my future engagement ring, which ever is bigger) when we come around, but somehow manage to keep our name in their mouths when we're away. My apologies, but all haters must wait outside.

To everyone else, we want to thank you for visiting!! It is my pleasure to invite you into the world of JBH. On this blog, I will be giving you an inside look at all things fabulous; namely custom made and designer jewelry by none other than "El Jefe" himself, Jason Arasheben.

There will be regular updates, so please take a moment to subscribe to our blog. I'll be showcasing some of our most exquisite, one of a kind pieces, our exclusive clientele, reviews in the press, appearances and tidbits on our upcoming reality show. JBH is, hands down, the best in the game; we've got the vault to prove it. Quantity and Quality, as some jewelers tend to forget.

You will definitely like what you see (feel free to salivate, however, we will not be held responsible for educing seizures of any kind. It happens.)

Enjoy ~VK