Hot Items: Tyga

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Young Tyga brings back the herringbone! Made exclusively by Jason of Beverly Hills.

Follow Tyga www.twitter.com/Tyga
And to catch regular updates from Jason Arasheben, follow www.twitter.com/JasonofBH

~vK90210

"The Septmber Issue": Special Screening at LACMA

After a greatly received premiere in New York, the Los Angeles County Museum of Arts hosted a special screening of "The September Issue"; a lively documantary who's focus is the editor in chief of American Vogue, Anna Wintour.
Although comparisons to Meryl Streep's character, Miranda Preistly in The Devil Wears Prada seem to illude me after watching the film, you can bet your Lacroix that Ms. Wintour is indeed the HDIC (head diva in charge).

Jason Arasheben, CEO Jason of Beverly Hills

Many celebrities came out to celebrate an evening of style and artistic genius. Jason Arasheben, who isn't a stranger to the fashion world, made an appearance as well.

Here's a few more familiar faces:

Lisa Ling (Journalist, Former co-host of "The View")

Tracy Ellis Ross ("Girlfriends")

Ginniger Goodwin (HBO's "Big Love")

Singer Kelly Rowland (Destiny's Child, Host of BRAVO's "The Fashion Show")

Shenae Grimes ("90210")

Actress Sanaa Lathan ("Love and Basketball")

Actress Krysten Ritter ("Confesions of a Shopaholic")

Disney Chairman Bob Igner and Wife Willow Bay

Nicole Murphy

Actress Jamie Presley ("My Name is Earl")

"The September Issue" is having it's official opening this Friday, September 11th and will be shown at select theaters. I highly recommend it if you are a fan of Vogue Magazine, or if you're like André Leon Talley and you're just too fashionable to function. ~vK

And now, a word from El Jefe...

THIS IS NOT JEWELRY!!!!!

(FAIL)

What is going on nowadays?
Long gone are the days where people actually took pride in the jewels they are wearing and long gone are the days that jewelers took pride in what they are making.

More now than ever are you seeing the Nuevo rich in the entertainment industry and beyond dig (not too deep) into their pockets to fork over a few dollars for some GARBAGE they dare to call fine jewelry so they could SHINE! Is it worth it? These people are paying money for garbage that has zero, let me repeat …… ZERO value!

If you want the look of flashy jewelry without shelling over big bucks, do me a favor and just buy CZ’s and silver so you don’t waste thousands on product that has close to zero residual value. I’m seeing more and more pieces being made by so-called jewelers using 8 karat gold or even just alloy!! 8 karat gold isn’t even legally considered gold. Jewelers are using clarity enhanced diamonds and just plain old low quality diamonds that can be mistaken for frozen spit!

Years ago jewelers took pride in their craftsmanship and looked at their work as a reflection of them. Now jewelers are trying to just trying to capitalize off of a new young market that simply don’t know better. I don’t entirely fault jewelers for servicing a market to feed their families. I guess I am frustrated that there’s a growing number of consumers that are simply uneducated in jewelry before making a purchase and they are making stupid decisions with their money.

I’m not saying everyone has to buy diamond jewelry from Jason of BH because there are plenty of incredible jewelers out there (you know who you are). I am just encouraging buyers to educate themselves on what exactly they are purchasing. Take the time to learn the difference between good setting and bad, alloy and gold, and low versus high quality stones. Believe me, there isn’t much to it. There aren’t consumer reports for personal jewelers so each buyer needs to take an hour and study what their buying before potentially spending thousands on some garbage piece that is worth virtually NOTHING!!!

Yes, I know you want to shine; yes, I know you want the girls to notice you, but take my advice, save your money and buy right, buy quality. This way you have an asset that holds value instead of a large piece of tin and an empty wallet…. Thank you!
Jason Arasheben| CEO Jason of Beverly Hills

(Good)

Louis Vuitton Monogram Revelation Bag

Just so we can go ahead and end the confusion here, there is nothing suspect about a man bag. Especially if its the new LV Monogram Revelation Keep-all bag.
All my sharp dressed men, collar poppin brothas, 'divos' and Jason exceptionally fashion concious guys, get your murse game up.

Now available through Louis Vuitton is a Revelation Keep-all Bag, which is a part of the famed fashion house’s Fall/Winter accessories range. The piece features a black tonal body, with silver accents, and Vuitton’s raised trademark monogram theme. Retailing for $4,040, it is now available through select Louis Vuitton flagship stores. Source: HypeBeastApproved. ~vK

Jason of Beverly Hills on "The T.O. Show"

In case you missed last nights episode of "The T.O. Show" on VH1, Jason Arasheben made a surprise visit to Terrell's best friend Kita Williams birthday party (2:00). As you would expect, he came baring extravagant gifts.
What better way to celebrate that special day than with a purse full of diamonds?

You can find pieces like this lovely diamond purse necklace at JasonofBH.com.
~vK

**NEW JASON OF BEVERLY HILLS WEBSITE**

JasonofBH.com has a new look...

Today is the official re-launch of the Jason of Beverly Hills Website!
Visit JasonofBH.com for the latest in one of a kind jewelry fashion, celebrity custom pieces, videos and much more.

The new site will also feature a special "Members Only" section for our clients to view regular updates in the making of their piece. Here you will see each step as your JBH masterpiece is being made.

While you are there, be sure to follow us on Facebook and Twitter!

Friday Fire: Michael Jackson Coat of Arms

This week, I wanted to feature a throw back piece that Jason made for the late great Michael Jackson.

Michael personally hit Jason up to meet with him at the Neverland Ranch, where he presented him with the design for his own coat of arms. Now, if this piece looks a bit familiar, you will notice that it's similar to the Trinity Broadcast Network crest. However, rumor has it that it was actually designed as a replica of the coat of arms that lies over the entry archway of the Sleeping Beauty Castle at Disneyland in Hong Kong.
Only MJ (smile).

The piece is pretty big in size and made with flawless yellow and white diamonds. The crest can also be found on the gates of Neverland ranch which may be going up for auction soon.~vK

**JBH on TWITTER!!**

Can't get JBH from just one blog?

Follow "El Jefe" himself now on Twitter- @JasonofBH

"tweet tweet" ~~ @vK90210

Visitors- Jermaine O'Neal

Jermaine O'Neal stopped by the showroom to do some "light shopping" last week.
Check the vid.

Satisfaction Guaranteed.

Thx for the love Jermaine! ~vK

Visitors- Sebastian Telfair

Minnesota Timberwolves ball player, Sebastian Telfair visits the Jason of Beverly Hills showroom (May 8th, 2009)

Jason on Keeping Up With the Kardashians

This one is for all the fans of the Kardashian clan.

It was hard keeping this little tidbit under wraps, but we didn't want to kill the surprise! In case you missed the last episode of "Keeping Up With the Kardashians- The Two Year Itch", be sure to check it out tonight at 6:30pm or 10:30pm on E!

In this episode, Kourtney K is hellbent on serving her man Scott his walking papers after accusations of cheating. What she doesn't know is that Scott does have a secret, just not what she was expecting.

Here's a clip from the show. Note: the young lady that Scott is "seeing" is a JBH employee. Jason also makes an appearance on the full ep, so don't miss it!! ~vK

Flashback: Jason on "Fashion Team"

Wedding season is upon us, so when it comes time to pick out the perfect ring for wifey, leave no "stone" unturned.
Check out Jason on an episode of "Fashion Team on TV Guide Network" showing of the latest in celebrity wedding bling.

For more info, emails us at info@jasonofbh.com

Any day now on my ring, any day now... ~vK

So... who is this JASON guy?

With his youth and energy, Jason Arasheben has worked hard to become the established jeweler of choice for young stars. Still early in his career, Jason earned a global reputation for creating lavish, over-the-top, diamond masterpieces for extremely selective clientele, including European and Middle Eastern royalty.

As a student at UCLA, Jason struggled to support himself, and looked for ways to earn extra money. At nineteen, Jason had a dream of developing and creating a custom jewelry fashion house that epitomized the ultimate form of luxury. Jason decided – against his father’s wishes – to leave the family business and follow his dreams on his own. In Los Angeles he launched his business in a small, run-down apartment he shared with three roommates. Inside five short years, Jason’s business grew from selling silver trinkets to students on the campus of UCLA to creating spectacular diamond pieces for entertainment’s biggest stars in Beverly Hills.

What started as only a dream has now evolved into a multimillion-dollar operation. Unafraid to push the limits of conventionalism, Jason of Beverly Hills has rapidly gained a reputation for creating one-of-a-kind diamond pieces for clients such as Princess Latifa Al Saud of Saudi Arabia, LeBron James, Carmelo Anthony, Lil’ Jon, Jessica Alba, Tom Cruise, Ashton Kutcher, Missy Elliot and others. Despite its exclusive air, however, Jason of Beverly Hills is beginning to develop lines for public purchase, including those reflecting the sensibilities of today’s most bling-conscious celebrities.



Needless to say, Jason is quite the accomplished jeweler and he surrounds himeself with some of the most hardworking and talented staff in Beverly Hills (toot, toot).

Not to mention, this guy has an awesome tan. ~VK

Welcome to Beverly Hills

...You'll have to excuse my blonde friend here.

Our intention was greet you with the warmest of welcomes to the new Jason of Beverly Hills blog. Alas, Blondie here has taken it upon herself to ward off those who may have "stumbled" across our page fueled only by the desire to hate. I am speaking of those with lumps in their throats the size of golf balls (or my future engagement ring, which ever is bigger) when we come around, but somehow manage to keep our name in their mouths when we're away. My apologies, but all haters must wait outside.

To everyone else, we want to thank you for visiting!! It is my pleasure to invite you into the world of JBH. On this blog, I will be giving you an inside look at all things fabulous; namely custom made and designer jewelry by none other than "El Jefe" himself, Jason Arasheben.

There will be regular updates, so please take a moment to subscribe to our blog. I'll be showcasing some of our most exquisite, one of a kind pieces, our exclusive clientele, reviews in the press, appearances and tidbits on our upcoming reality show. JBH is, hands down, the best in the game; we've got the vault to prove it. Quantity and Quality, as some jewelers tend to forget.

You will definitely like what you see (feel free to salivate, however, we will not be held responsible for educing seizures of any kind. It happens.)

Enjoy ~VK