Sightings: Tyga Reebok Classic Commercial

Young Money rapper Tyga shows us what it takes to make a classic in a new Reebok campaign along side singer and producer Mike Posner. In this 30 second spot, the Careless World rhymer rocks a pair of the new Reebok Ex-O-Fit Hi’s in Classic Red as well as his signature Last Kings pendant made for him exclusively by Jason of Beverly Hills. Check out the video inside.
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2011 VMA's Fashion/Jewelry Watch

With every major award show, the talk at the water cooler always falls on the nights big wins, the amazing (or not so amazing) performances and most often, the fashion. Same goes with the MTV Video Music Awards, where the stars come out in some of their most memorable looks.

Take a look at some of this year's fashion winners and losers as well as the jewels that make or break their looks inside.

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Tyga's "Last Kings" Pendant by Jason of Beverly Hills

Check the vid for an exclusive look at Young Money artist, Tyga and his new "Last Kings" pendant made by Jason of Beverly Hills. More pics after the jump.

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Sightings: Jay Sean "Do You Remember" Video

Pop crooner, Jay Sean dropped his new video yesterday for his second single "Do You Remember" featuring Lil Jon and Sean Paul.
Jay rocked a hot set of Jason of Beverly Hills pieces including a Dunamis "Spartan" Timepiece.
A slew of familiar faces were on the scene as well. Tyga made an appearance with his JBH herringbone chain.
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Check the video below. Young mula baby...~vK

Hot Items: Tyga

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Young Tyga brings back the herringbone! Made exclusively by Jason of Beverly Hills.

Follow Tyga www.twitter.com/Tyga
And to catch regular updates from Jason Arasheben, follow www.twitter.com/JasonofBH

~vK90210