Sightings: Tatyana Ali in JBH

The star of TV One's "Love That Girl", Tatyana Ali showed us how she "rocked" when she hit the red carpet at the Black Girls Rock concert in New York. Ali looked amazing in a Alberto Makali dress accented with diamond jewelry by Jason of Beverly Hills.
Check out her look and the jewels inside.
SEE MORE HERE...

Red Carpet Fashion: Oscars 2011

 Best Dress Couple- Matthew MacConaughey and Camila Alves

Easy. Camila was radiant in her Kaufman Franco dress and Stuart Weitzman shoes. And not only did Matt have the hottest date on the carpet, he also rocked one of the hottest new accessories for men. He gave his immaculately tailored Dolce and Gabbanna suit a finishing touch with a white diamond lapel pin, by Jason of Beverly Hills. A simple addition that works great with any suit.

See more of the BEST and WORST inside. 

READ MORE HERE...

And now, a word from El Jefe...

Jason discusses some of the highs and lows of jewelry fashion on the 2010 Academy Awards red carpet.
Speak on it. ~vK

Sightings: "When In Rome" Premiere

I've been saying for months that this is one of my favorite Jason of Beverly Hills pieces. It appears that the young Hollywood starlets love it too!
As seen on Katy Perry, Keyshia Cole and recently actress Brittany Curran, these custom made black and white diamond square bangles are becoming the hot new accessory of the stars.

Miss Curran stood out among the arrivals at the "When In Rome" Los Angeles premiere in a vibrant Jerell Scott dress and Jason of Beverly Hills accessories. While your eyes might be glued to that amazing bangle, the 8 carat black diamond studs aren't too bad either.

That's 8 carats a piece. Work.
"When in Rome" hits theaters this Friday, and be sure to catch Brittany on "Men of a Certain Age" on TNT. ~vK

2010 Pre- SAG Awards Gifting Suite Sponsored by Jason of Beverly Hills

Jason of Beverly Hills welcomed the women of the 2010 Screen Actors Guild Awards as a sponsor of the luxury pampering suite at Sonya Dakar.
While on site, we indulged in a bit of beautifying, gourmet chocolates and organic cocktails to keep the party going despite the relentless rain outside.
There were also rumors of Jason partaking in some amazing facial treatments.

The guests who opted to brave the bad weather were treated with JBH swag bags and an up-close look at some of our signature pieces.

Saleisha Stowers, winner of America's Next Top Model and Actor Brando Eaton -Dexter, Alvin and the Chipmunks the Squeakquel

Pamela Bach-Hasselhoff and Actress Brittany Curran -Men Of A Certain Age.

Brittany stopped by our showroom afterward to pick up a lovely set of yellow diamond drop earrings by Jason of Beverly Hills to wear to the SAG Awards the following day. A great red carpet look with her classic one-shouldered black gown.
Absolute sweetheart ~vK

Jewelry Watch: American Music Awards

In case you missed the fab looks at the American Music Awards last night, the stars hit the red carpet wearing some serious arsenal.
Here's a look at some of the dazzling divas in diamonds.

Comeback queen Whitney Houston was dripping in platinum and white diamonds by Neil Lane.

American Idol's Paula Abdul went a little over-kill on with her diamond and garnet mixed bracelets, but it was a good look overall.
Fashionista Rihanna was hard core with her black and white diamond rings and some beautiful diamond stud earrings.
Shakira was hot in this gorgeous yellow number. I would have lost maybe two or three pieces of jewelry with this look though.
Mary J Blige killed her performance in some amazing pieces.
Update: MJB reportedly rocked $800,000 worth of Lorraine Schwartz jewels. Nice!
Adam Lambert rocked what looked alot like the Alexander McQueen four finger ring.
Entertainment Tonight's Julie Moran wore a

stunning diamond necklace. WORK.
Poor J Lo....
Ferga-licious had an icy performance with the Black Eyed Peas.
And finally, the lovely Miss Alica Keys went with a pair of cute diamond earrings and bangles with her hot blue number.

Great looks guys! ~vK

"The Septmber Issue": Special Screening at LACMA

After a greatly received premiere in New York, the Los Angeles County Museum of Arts hosted a special screening of "The September Issue"; a lively documantary who's focus is the editor in chief of American Vogue, Anna Wintour.
Although comparisons to Meryl Streep's character, Miranda Preistly in The Devil Wears Prada seem to illude me after watching the film, you can bet your Lacroix that Ms. Wintour is indeed the HDIC (head diva in charge).

Jason Arasheben, CEO Jason of Beverly Hills

Many celebrities came out to celebrate an evening of style and artistic genius. Jason Arasheben, who isn't a stranger to the fashion world, made an appearance as well.

Here's a few more familiar faces:

Lisa Ling (Journalist, Former co-host of "The View")

Tracy Ellis Ross ("Girlfriends")

Ginniger Goodwin (HBO's "Big Love")

Singer Kelly Rowland (Destiny's Child, Host of BRAVO's "The Fashion Show")

Shenae Grimes ("90210")

Actress Sanaa Lathan ("Love and Basketball")

Actress Krysten Ritter ("Confesions of a Shopaholic")

Disney Chairman Bob Igner and Wife Willow Bay

Nicole Murphy

Actress Jamie Presley ("My Name is Earl")

"The September Issue" is having it's official opening this Friday, September 11th and will be shown at select theaters. I highly recommend it if you are a fan of Vogue Magazine, or if you're like André Leon Talley and you're just too fashionable to function. ~vK