Rihanna's Reb'l Fleur Fragrance Promo

One of our favorite clients, Rihanna debuted a beautiful new promo for her fragrance, Reb'l Fleur. I had a chance to give it a test run recently; its actually a very delicious scent. Definitely more pleasing to the senses than a bad flower as the name may suggest.Treat yourself ladies and gents.

Very cool concept. The New York Times reports:

 For half of the one-minute video by Droga5, a Manhattan agency, Rihanna lounges in an oversize flower and glides around a lush topiary garden wearing a peach dress and smiling. Then, Alice-like, she steps through a mirror and is suddenly wearing a black dress and a come-hither expression, and is embraced by a dark stranger wearing a tuxedo.

A specially designed video player enables users to choose to run the video in either direction, which of course conveys different situations, such as the singer stepping toward the man in one mode and backing away from him in another. When the page is uploaded, the frame frozen on the video is at the 30-second point, as Rihanna’s nice and naughty personae gaze toward one another from either side of the mirror, and viewers may proceed in either direction.

You can check out the fully interactive video at www.RihannaReblFleur.com and choose to be "good or bad".

"Team REB'L" ~vK