Sightings: Diddy in Jason of Beverly Hills for AMA's

 "@iamdiddy: Everyone's been talking about @Jasonofbh diamonds and now I know why. He got me right for the AMA's. Amazing! Follow him!!"-- DIDDY
Diddy gave an amazing performance last night at this years American Music Awards and you know he had to do it in style.
Check out the video below and see Mr Ciroc tear up the stage rocking black diamonds from head to toe, courtesy of Jason of Beverly Hills.

Before the show, Diddy hit the red carpet looking dapper, per usual. The ladies of Dirty Money are looking quite stunning as well in leather and electric blue. 

Take that ~vK

Just The Right Amount of WRONG: The Cosmopolitan Hotel Las Vegas

They're saying " The Cosmopolitan of Las Vegas is more than just a place to stay while you visit Sin City, it’s a destination."

Well I know I'll be there. But the real destination is inside.  

Along with the unveiling of this extraordinary new hotel,  we are proud to announce the grand opening of the Jason of Beverly Hills Boutique inside The Cosmopolitan. 

Doors open on December 15th. You definitely want to see what's inside.

info@JasonofBh.com

You know what they say...~vK

SIGHTINGS: Nicki Minaj's Custom "Pink Friday" Necklace by Jason of Beverly Hills

Barbz UNITE! As "Pink Friday" approaches, Nicki Minaj has been making her rounds to promote the highly anticipated debut album release. 

Nicki made an appearance at Atlanta night club ESSO sporting her super cute custom "Pink Friday" necklace by Jason of Beverly Hills. She completed the look with white diamond bangles, also by JBH and a pink Dunamis Timepiece.

More pictures after the jump. READ MORE HERE

Karina Smirnoff's 4.5 Carat Engagement Ring by Jason of Beverly Hills

Dancing With the Stars pro, Karina Smirnoff and new fiance, MBL pitcher Brad Penny held on to the news of their engagement for as long as they could before making the big announcement over the weekend.

Penny actually put a ring on it over a month ago, in what Smirnoff describes as a "conspiracy" between Brad and her manager. They lured her to a restaurant saying that she was to meet with the owner of Twitter after a taping of DWTS.

In an interview she states, "We went to this restaurant and [my manager] got on her phone and said 'this guy is killing me,' and got up and walked away, Then Brad walked in and it still didn't register. He got down on one knee and he opened the box and I said, 'Thank you'. I honestly didn't expect it."

And what was in the little black box? A jaw dropping 4.5 carat Asscher Cut diamond ring made by Jason of Beverly Hills.

The news was just as surprising to Jason who was tapped by Penny months prior to make the engagement ring. At the time, Penny did not disclose who the ring was for, but went through great lengths to get the perfect one.

Karina isn't the first of the DWTS crew to be blessed with a piece of JBH bling. Last years champion Nicole Scherzinger, Chad Ocho Cinco, Erin Andrews and Maksim Chmerkovskiy all went home with custom Jason of Beverly Hills pieces.

Who needs the disco ball trophy when you've got one on your finger? 

Congrats to the happy couple! ~vK

Enter Ron Artest's Laker Ring Raffle

When I initially heard the rumors about Lakers forward Ron Artest giving away his first championship ring to a fan, I cringed. I secretly wanted to be that lucky fan, but I couldn't understand how Artest could so casually hand over something that basically symbolizes what he has spent his entire NBA career fighting for.

I see now that he's fighting for something that is just as near and dear to him, if not more. In numerous interviews since the unveiling of the Lakers Championship rings, Ron has made it clear that he is dedicated to disarming the stigma surrounding mental illness through a selfless gesture. By raffling off his first and only championship ring, he hopes to raise over a million dollars to support mental health charities. 

Ring or no ring, Ron Artest is definitely a champion in my eyes.

If you, or anyone you know is interested in getting in on this amazing cause, you can purchase raffle tickets at RONARTEST.com

Deets on the grand prize for the winner after the jump:
READ MORE HERE