Wednesday, October 28, 2009

2009 Lakers Championship Rings

Making of the Lakers 2009 Championship Rings

The Los Angeles Lakers celebrate their 15th championship win in style this year with a little help from celebrity jeweler Jason of Beverly Hills. To mark this monumental achievement for the franchise, they opted to select a fresh, new designer to unveil a championship ring like none other.

While breaking from the norm in terms of style and execution, Jason of Beverly Hills utilized his vast expertise in creating statement making pieces for the stars. With a clientele of more than 300 professional athletes to date, the famed jeweler set out to design a ring that was both unique and significant to the Lakers dynasty.

A special batch of 15 karat yellow and white gold was used to commemorate the 15 historic championships for the Lakers franchise. For the first time in championship ring history, each player is immortalized with their face and jersey number on their respective piece using rare, state-of-the-art laser technology. Fourteen round brilliant white diamonds surround a centered championship trophy also signifying the 15th victory. One unmistakable feature of the rings is a unique shape that is inspired by the Lakers home arena, The Staples Center.
Representing the new generation of fine jewelry making, Jason of Beverly Hills upheld their standard of expert craftsmanship, superior diamond quality and cutting edge design. “Championship rings were desperately in need of a new and fresh direction, every ring began to look the same” says Jason Arasheben, CEO of Jason of Beverly Hills. “As a personal jeweler and friend to a number of professional athletes, I know what the players want. We chose a design that reflects the LA lifestyle which is bigger and flashier while maintaining an element of class”.

At this years unveiling ceremony, each ring was hand delivered by Jason of Beverly Hills in custom boxes, complete with a rotating platforms to display the rings under LED lights.

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