On March 19, over 500 Ferrari clients, friends of the brand and eminent film and TV actors gathered at Fleur de Lys, a 40,000 square-foot mansion near Beverly Hills. They were there to celebrate the United States introduction of the 458 Italia. And, they were there to help Ferrari join the international community in delivering aid for the people of Haiti. The event for the 458 Italia was in the planning stages when the earthquake struck. Ferrari chose to use the high-profile occasion to raise funds for a cause that remains in need of tremendous support.The event was a huge success, raising a reported 601,000 dollars by auctioning of Ferrari's latest sporty gem, the 458 Italia (the very first delivered in the US) and other amazing gifts. Proceeds from the auction went to the Catholic Medical Mission Board and the William J. Clinton Foundation which both support Haiti relief.
I try my best to support brands that take an active role in making this world a little greener, healthier and happier.
Ferrari always makes me happy. ~vK