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Jason Arasheben- CEO Jason of Beverly Hills
"I know diamonds and I understand quality".
This is something that I hear from clients on a regular basis. The fact of the matter is, most people don't know shit about diamond quality. They're simply trying to impress their jeweler, only to be made fun of as soon as they walk out the store. A common misconception that you can tell a diamonds clarity without a jewelers loop, or with the naked eye, is about as logical as saying that you can tell if a girl is a virgin just by looking at her-- IMPOSSIBLE and downright ignorant.
I'll save you the trouble of having to go to jewelers school and give you some tell-tail signs of shit quality jewels. At the very least, it'll allow you to sound more intelligent when your speaking to your jeweler.
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