Jason Arasheben in VEGAS Magazine

On stands now is the new issue of VEGAS Magazine featuring profile on Jason Arasheben, CEO of Jason of Beverly Hills.

Jason discusses the eclectic pieces that have made his boutique a huge hit over the last year at the Cosmopolitan Hotel in Las Vegas. He opens up about his design process and how thinking outside of the box helped to propel his business into what it is today.

Check out the full interview inside.

SEE MORE HERE...

Press: Luxury Las Vegas Magazine

Be sure to check out this month's issue of Luxury Las Vegas Magazine featuring "Power Player" Jason Arasheben.
Here's a behind the scenes look at the photo shoot for Jason's article.

Excerpts from "El Jefe's" the article inside.
SEE MORE HERE...
When Jason decided against law school to become a jeweler...
"My dad wanted me to be an attorney, to have a profession with job security... I went to the ULCA library to find out what attorneys make the first year out of college, and I realized I was making more than that as a college student, so I decided it was not the line of work for me.
Where he finds inspiration for jewelry design...
"I get inspiration for designs everywhere. I tell myself not to look at any [other] jewelry because you create a bias. I look at nature, cars, luggage, spaceships, and lots of other things."
Why The Cosmopolitan Hotel was the perfect fit for Jason of Beverly Hills...
"I had opportunities at other casinos, but they were not the right fit. The Cosmopolitan had a new approach to retail unlike anything else in Vegas. They have niche brands and a unique approach to marketing that is aimed at a young, trendy and affluent crowd. It goes hand-in-hand with our target.


See the entire article at JasonofBH.com in the PRESS ROOM. ~vK