Press: CALIFORNIA WEDDING DAY

This month's issue of "California Wedding Day" features accessories that add a bit of flirty color to traditional wedding attire. Along with other rosy hues pieces, a set of lovely rose gold and pink sapphire bangles made by Jason of Beverly Hills make the perfect addition to a dreamy wedding day look. See for yourself after the jump.
SEE MORE HERE...

Jason Arasheben in VEGAS Magazine

On stands now is the new issue of VEGAS Magazine featuring profile on Jason Arasheben, CEO of Jason of Beverly Hills.

Jason discusses the eclectic pieces that have made his boutique a huge hit over the last year at the Cosmopolitan Hotel in Las Vegas. He opens up about his design process and how thinking outside of the box helped to propel his business into what it is today.

Check out the full interview inside.

SEE MORE HERE...

Press: Joe Johnson for ESPN Magazine

How do you keep a 6'7 ball player fresh to death? Build him a state-of-the-art, 20 foot closet with all of his favorite gear.
In this months issue of ESPN Magazine, Atlanta Hawk guard Joe Johnson, talks fashion for the ridiculously tall, his must-have Jason of Beverly Hills pieces, and his tech savvy, walking shoe closet that would make Carrie Bradshaw envious. 
SEE MORE HERE...

Press: Luxury Las Vegas Magazine

Be sure to check out this month's issue of Luxury Las Vegas Magazine featuring "Power Player" Jason Arasheben.
Here's a behind the scenes look at the photo shoot for Jason's article.

Excerpts from "El Jefe's" the article inside.
SEE MORE HERE...
When Jason decided against law school to become a jeweler...
"My dad wanted me to be an attorney, to have a profession with job security... I went to the ULCA library to find out what attorneys make the first year out of college, and I realized I was making more than that as a college student, so I decided it was not the line of work for me.
Where he finds inspiration for jewelry design...
"I get inspiration for designs everywhere. I tell myself not to look at any [other] jewelry because you create a bias. I look at nature, cars, luggage, spaceships, and lots of other things."
Why The Cosmopolitan Hotel was the perfect fit for Jason of Beverly Hills...
"I had opportunities at other casinos, but they were not the right fit. The Cosmopolitan had a new approach to retail unlike anything else in Vegas. They have niche brands and a unique approach to marketing that is aimed at a young, trendy and affluent crowd. It goes hand-in-hand with our target.


See the entire article at JasonofBH.com in the PRESS ROOM. ~vK

From the Catwalk to Courtside

I can never get enough of a man an a perfectly tailored suit. 

Add to that, an athletic 6 foot 7 frame, and we're talking magnifique. Since the NBA began enforcing an official dress code for players involved in any league related business, the style wars amongst players like Kobe Bryant, Dwyane Wade and LeBron James has gotten, well, pretty fierce.

It's becoming more common to see your favorite athlete in Tom Ford swag from head-to-toe, and as you are admiring the best dressed man in the room, you'll notice his so necessary diamond lapel pin from Jason of Beverly Hills.

SEE MORE HERE... 

BRAVO Unveils New 6 New Projects Including Jason of Beverly Hills

The Bravo Network recently green lit a slew of new series for their upcoming season, and has just announced an additional six new shows that are in production for the fall.
One of the said shows features someone we know...
SEE MORE HERE...

Press: Sports Business Journal

No one appreciates a championship ring more than the players who earned it. But these small symbols of victory have been gaining more attention from the public over the years as the rings are becoming grander and more like pieces of art.
Sports Business Journal featured an article this week on championship rings of years past and exactly what goes into the making of a piece of sports history. Jason of Beverly Hills had the honor of designing and manufacturing the two recent back to back championship rings for the Los Angeles Lakers and was featured in the article alongside other great designers such as Tiffany's who designed last years Super Bowl ring for the Saints.
Every year, a handful of the best jewelry manufactures in the business vie for a chance to be ones to create rings for the league champions of each sport. Once the bids go in, its all about style and substance to see who's design comes out on top. 
In the article, Tim Harris, the Lakers senior vice president of business operations says, "Dr. [Jerry] Buss got him in the room, but Jason impressed us beyond anything else we saw. Everybody wants to do your ring. He just did such a great job on the first one that it wasn't a hard decision on the second."


You can see the full article HERE or in the Sports Business Journal on stands now.
Source: Bill King/Sports Business Journal


~vK

Press: Jason Arasheben on FORBES.com

In case you missed it, "El Jefe" was the focus of an article this week on Forbes.com. What's equally impressive is the comparison to British billionaire jeweler Laurence Graff and the inspiring stories of their individual roads to success.
READ MORE HERE...

The New Dunamis HUBRIS:2011

Jason of Beverly Hills presents the latest installment of the Dunamis Timepiece collection, the HUBRIS 2011.

This limited edition Hubris features our signature "liquid diamond dial" which contains carefully hand selected VS stones. The brushed finish of the stainless steel bezel and the redesigned monogram bands give it a contemporary new look.

Dunamis upholds its standard of exclusivity by maintaining the established practice of only manufacturing 40 pieces per style. 

The customizable Hubris 2011 is available now through our authorized retailers.

For more information, visit DunamisTimepieces.com ~vK

ANGEL- Ring By Jason of Beverly Hills

New Jason of Beverly Hills promo for the ANGEL ring.
This piece comes in black or white diamond and has recently been worn by the likes of Rihanna, Katy Perry and Lindsay Lohan.
For information on this piece, contact us at info@jasonofbh.com ~vK

"The Septmber Issue": Special Screening at LACMA

After a greatly received premiere in New York, the Los Angeles County Museum of Arts hosted a special screening of "The September Issue"; a lively documantary who's focus is the editor in chief of American Vogue, Anna Wintour.
Although comparisons to Meryl Streep's character, Miranda Preistly in The Devil Wears Prada seem to illude me after watching the film, you can bet your Lacroix that Ms. Wintour is indeed the HDIC (head diva in charge).

Jason Arasheben, CEO Jason of Beverly Hills

Many celebrities came out to celebrate an evening of style and artistic genius. Jason Arasheben, who isn't a stranger to the fashion world, made an appearance as well.

Here's a few more familiar faces:

Lisa Ling (Journalist, Former co-host of "The View")

Tracy Ellis Ross ("Girlfriends")

Ginniger Goodwin (HBO's "Big Love")

Singer Kelly Rowland (Destiny's Child, Host of BRAVO's "The Fashion Show")

Shenae Grimes ("90210")

Actress Sanaa Lathan ("Love and Basketball")

Actress Krysten Ritter ("Confesions of a Shopaholic")

Disney Chairman Bob Igner and Wife Willow Bay

Nicole Murphy

Actress Jamie Presley ("My Name is Earl")

"The September Issue" is having it's official opening this Friday, September 11th and will be shown at select theaters. I highly recommend it if you are a fan of Vogue Magazine, or if you're like André Leon Talley and you're just too fashionable to function. ~vK

**NEW JASON OF BEVERLY HILLS WEBSITE**

JasonofBH.com has a new look...

Today is the official re-launch of the Jason of Beverly Hills Website!
Visit JasonofBH.com for the latest in one of a kind jewelry fashion, celebrity custom pieces, videos and much more.

The new site will also feature a special "Members Only" section for our clients to view regular updates in the making of their piece. Here you will see each step as your JBH masterpiece is being made.

While you are there, be sure to follow us on Facebook and Twitter!

Sghtings: 2009 BET Awards

The stars came out over the weekend at this year's BET Awards to celebrate their peers for their accomplishments in music, sports and film.
As always, the red carpet was the perfect setting for celebs to show off their designer get-ups and flashy jewelry. Of course, there were a number of JBH sightings in the building.

Trey Songz

R&B cutie pie crooner, Trey songs hit the carpet looking dapper in white. He lit up the room with a "Brown Steel" Hubris timepiece and diamond ring.


Tatyana Ali

Miss Tatyana was serving it in a pair of custom Jason of Beverly Hills earrings with a matching bracelet. The white and cognac diamonds work in perfect harmony with her stunning bronze dress. She looked amazing.




Soulja Boy

And finally we have Soulja Boy Tellem. He turned his swag on with a black diamond Hercules watch.




Good looks all around! ~vK

Press: Wall Street Journal puts fake jewelry on blast

Well, it was only a matter of time before the "Bling" wars took it to the next level.

Once upon a time, a guy could get away with a Herringbone or two and he was the man. If you had gold rope (or five), you were certified. Fast forward to '98 and it was mandatory to stay iced up. "If it cost less than twenty it don't look right on me"-- BG, Cash Money Millionaires

Unfortunately, somewhere along the way, people lost sight of what it meant to rock real jewelry because now it's all about BIGGER and FLASHIER with no substance. With the suspect-fruity pebble-jewels that are floating around the club, in the latest music videos and on hip hop blogs these days, it has become clear that folks have been getting away with wearing pieces that are, shall we say, not so fresh.

Until now.
My heart leaped when I read a recent article in the Wall Street Journal titled: "Culture of Bling Clangs to Earth as the Recession Melts Rappers' Ice". I suppose it took the recession to finally put the foolishness on blast-- Long overdue. (click here for the full article)

In a nutshell, the article spoke on how many people are dooping their fans and peers because lets face it; everyone seems to be "blinging", but not everyone's pieces are legit. But once again, guys have found a way to literally "outshine" their opponents by calling out those wearing fake jewels.

Not mentioning any names, but rappers have gotten tech savvy with their dissing by bringing out diamond testers to prove the validity of their stones. Drum roll please...
My hopes are that this will eventually put an end to all of the hallow boasting among grown men with something to prove. Owning a dozen glittery chains is nothing to brag about when it's a lie. One day we can get back to appreciating the beauty and rarity of precious stones as well as fine craftsmanship that goes into making the unbelievable pieces that are made for those that can afford it appeal to quality over quantity.

Jason of Beverly Hills believes in a fine balance of both. More and more diamond lovers are seeking out jewelers who only specialize in the OFFICIAL. I'd expect nothing less from a real boss.

Your thoughts on this? ~vK

Flashback: Jason on "Fashion Team"

Wedding season is upon us, so when it comes time to pick out the perfect ring for wifey, leave no "stone" unturned.
Check out Jason on an episode of "Fashion Team on TV Guide Network" showing of the latest in celebrity wedding bling.

For more info, emails us at info@jasonofbh.com

Any day now on my ring, any day now... ~vK

Press: KEYSHIA COLE in KING MAGAZINE'S Final Issue

(click to view larger)

As you may have heard, the reign of King Magazine is coming to an end. But you've got to give it to them for going out with a bang.

For their final issue, they had to get, the diva that is Keyshia Cole, to grace the cover. And why did this particular shot catch VK's eye, you ask? Aside from the fact that Miss Cole is looking true to fierce with that 22 inch (and counting) vamp ponytail and flawless makeup (sorry, I'm a sucker hotness), she just so happens to be rocking #7 on my holiday wish list!

Yes-- that fabulous black and white diamond, square bangle was calling my name in the showcase. But I'll give props where props are due. It's a great look on her. * Special thx to Daniel Williams for looking out!*

JBH is always setting the hottest trends in jewelry, and who better than Keyshia to do it justice. Get em girl!

Be sure to cop the very last issue of King Magazine. Without a doubt some of those spreads will be collectors items for some of you fellas.
Given the, ahem, stimulating content. ~vk

http://www.king-mag.com/
http://www.keyshiacole.com/
www.jasonofbh.com

Hot Wheels® 40th Anniversary Car

We all had them right?

You can't tell me you've never shot one of those adorable little cars off your moms coffee table, or built a ramp to see who's Oldsmobile Tornado would catch the most air. (Just me?)

Well I've always been into whips; I'm partial to the 599 Fiorano **shout out to Bryant at Ferrari Beverly Hills, I still want that test drive! But earlier this year, Jason turned me on to something a bit smaller but 10 times as flashy.

We had the opportunity this year to collab with Nick Lechey of boy band 98 Degrees and Hot Wheels® to create this one of a kind piece to commemorate the company's 4 BILLIONTH car. Yeah, no off the ramp tricks with this bad boy.

The "toy" is valued at 140,000 dollars (count the zeros), weighs in at about 22 karats and is dripped in 2700 blue, black and white diamonds with red rubies set as head lights.

The attention to detail on this car is ridiculous. It has a functioning hood with a tiny engine inside covered in white and black diamonds. I imagine that you don't have that kinda juice under your hood. Here are a few pics of the entire process that took 600 man hours to create.

You can have one of these too if you happen to have a couple thousand brilliant blue diamonds lying around...

The cast is made from 18k white gold.

Jason and Nick got the paparazzi going nuts. Watch the vid to see footage from the event.

Chances are, your kid doesn't have one of these in his toy box. But don't you wish you did? ~VK

Press: LeBron James DUB cover

As you can see, King James doesn't play when it comes to his whips or his ice! Of course he knew he could come to Jason for the freshness. Fit for a king indeed.



Nov/Dec issue is out on news stands now! -www.dubdaily.com/

Don't worry, I got you on the XCU; in case you missed it...
(click to see it even bigger)

Official ~VK