Saturday, May 30, 2009

Press: Wall Street Journal puts fake jewelry on blast

Well, it was only a matter of time before the "Bling" wars took it to the next level.

Once upon a time, a guy could get away with a Herringbone or two and he was the man. If you had gold rope (or five), you were certified. Fast forward to '98 and it was mandatory to stay iced up. "If it cost less than twenty it don't look right on me"-- BG, Cash Money Millionaires

Unfortunately, somewhere along the way, people lost sight of what it meant to rock real jewelry because now it's all about BIGGER and FLASHIER with no substance. With the suspect-fruity pebble-jewels that are floating around the club, in the latest music videos and on hip hop blogs these days, it has become clear that folks have been getting away with wearing pieces that are, shall we say, not so fresh.

Until now.
My heart leaped when I read a recent article in the Wall Street Journal titled: "Culture of Bling Clangs to Earth as the Recession Melts Rappers' Ice". I suppose it took the recession to finally put the foolishness on blast-- Long overdue. (
click here for the full article)

In a nutshell, the article spoke on how many people are dooping their fans and peers because lets face it; everyone seems to be "blinging", but not everyone's pieces are legit. But once again, guys have found a way to literally "outshine" their opponents by calling out those wearing fake jewels.

Not mentioning any names, but rappers have gotten tech savvy with their dissing by bringing out diamond testers to prove the validity of their stones. Drum roll please...
My hopes are that this will eventually put an end to all of the hallow boasting among grown men with something to prove. Owning a dozen glittery chains is nothing to brag about when it's a lie. One day we can get back to appreciating the beauty and rarity of precious stones as well as fine craftsmanship that goes into making the unbelievable pieces that are made for those that can afford it appeal to quality over quantity.

Jason of Beverly Hills believes in a fine balance of both. More and more diamond lovers are seeking out jewelers who only specialize in the OFFICIAL. I'd expect nothing less from a real boss.

Your thoughts on this?

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