So... who is this JASON guy?

With his youth and energy, Jason Arasheben has worked hard to become the established jeweler of choice for young stars. Still early in his career, Jason earned a global reputation for creating lavish, over-the-top, diamond masterpieces for extremely selective clientele, including European and Middle Eastern royalty.

As a student at UCLA, Jason struggled to support himself, and looked for ways to earn extra money. At nineteen, Jason had a dream of developing and creating a custom jewelry fashion house that epitomized the ultimate form of luxury. Jason decided – against his father’s wishes – to leave the family business and follow his dreams on his own. In Los Angeles he launched his business in a small, run-down apartment he shared with three roommates. Inside five short years, Jason’s business grew from selling silver trinkets to students on the campus of UCLA to creating spectacular diamond pieces for entertainment’s biggest stars in Beverly Hills.

What started as only a dream has now evolved into a multimillion-dollar operation. Unafraid to push the limits of conventionalism, Jason of Beverly Hills has rapidly gained a reputation for creating one-of-a-kind diamond pieces for clients such as Princess Latifa Al Saud of Saudi Arabia, LeBron James, Carmelo Anthony, Lil’ Jon, Jessica Alba, Tom Cruise, Ashton Kutcher, Missy Elliot and others. Despite its exclusive air, however, Jason of Beverly Hills is beginning to develop lines for public purchase, including those reflecting the sensibilities of today’s most bling-conscious celebrities.



Needless to say, Jason is quite the accomplished jeweler and he surrounds himeself with some of the most hardworking and talented staff in Beverly Hills (toot, toot).

Not to mention, this guy has an awesome tan. ~VK