How To Avoid Purchasing Garbage Jewelry by Jason Arasheben

Jason Arasheben- CEO Jason of Beverly Hills
"I know diamonds and I understand quality". 

This is something that I hear from clients on a regular basis. The fact of the matter is, most people don't know shit about diamond quality. They're simply trying to impress their jeweler, only to be made fun of as soon as they walk out the store. A common misconception that you can tell a diamonds clarity without a jewelers loop, or with the naked eye, is about as logical as saying that you can tell if a girl is a virgin just by looking at her-- IMPOSSIBLE and downright ignorant.
I'll save you the trouble of having to go to jewelers school and give you some tell-tail signs of shit quality jewels. At the very least, it'll allow you to sound more intelligent when your speaking to your jeweler.
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JBH on Instagram @JasonofBH

Dying to keep up with Arasheben?

Many of you are already privy to Jason and his many enlightening tweets. In addition to his insight on the jewelry business, this "Purveyor of Lavish Diamond Luxuries" shares his wisdom on such topics as economic responsibility, current events, fashion, and the entire WORLD as we know it.

Now Jason has begun documenting his travels through Instagram, where his followers can take a virtual ride with "El Jefe" through his day to day life. Check out more of Jason Arasheben's personal pics after the jump.

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Jason Arasheben- CEO of Jason of Beverly Hills

There's nobody in pop culture that wears his jewelry better than Kanye West-- HANDS DOWN! Much like his music, Ye thinks outside the box with his clothes as well as his jewelry. More importantly he's been consistently versatile with his style throughout his career.

Sometimes he let's the the clothes accessorize the jewels. 

And sometimes the jewels are the accessory.

Either way he's not afraid to push the envelope. It's funny how Kanye hit the stage about a year ago with 10 or so yellow gold chains stacked on top of each other and people ripped him to shreds. They immediately went in on the Mr. T jokes only to find themselves a year later wearing the same thing. 

I personally can't wait to see where he's headed next as far as jewelry trends. Of course, the jeweler in me would prefer that he actually give me a chance to make the pieces for him. -JA

Press: Luxury Las Vegas Magazine

Be sure to check out this month's issue of Luxury Las Vegas Magazine featuring "Power Player" Jason Arasheben.
Here's a behind the scenes look at the photo shoot for Jason's article.

Excerpts from "El Jefe's" the article inside.
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When Jason decided against law school to become a jeweler...
"My dad wanted me to be an attorney, to have a profession with job security... I went to the ULCA library to find out what attorneys make the first year out of college, and I realized I was making more than that as a college student, so I decided it was not the line of work for me.
Where he finds inspiration for jewelry design...
"I get inspiration for designs everywhere. I tell myself not to look at any [other] jewelry because you create a bias. I look at nature, cars, luggage, spaceships, and lots of other things."
Why The Cosmopolitan Hotel was the perfect fit for Jason of Beverly Hills...
"I had opportunities at other casinos, but they were not the right fit. The Cosmopolitan had a new approach to retail unlike anything else in Vegas. They have niche brands and a unique approach to marketing that is aimed at a young, trendy and affluent crowd. It goes hand-in-hand with our target.


See the entire article at JasonofBH.com in the PRESS ROOM. ~vK

Press: Jason Arasheben on FORBES.com

In case you missed it, "El Jefe" was the focus of an article this week on Forbes.com. What's equally impressive is the comparison to British billionaire jeweler Laurence Graff and the inspiring stories of their individual roads to success.
READ MORE HERE...

In Case You Missed It: JBH on Brandy and Ray J

In case you missed it,
"El Jefe" made an appearance on the "Brandy and Ray J: A Family Business" show this Memorial weekend.
Ray J and the crew decided to take their jewelry game to the next level; they came to the right place.
Check the video.

For information on Ray J's black diamond Dunamis "Hercules" Timepiece, hit us at info@jasonofbh.com.
That girl looks familiar too...~vK

And now, a word from El Jefe... Vol. 2

Who’s the devil that wears Prada?
I doubt that it was Anna Wintour…

I don’t know her, but after watching her documentary The September Issue last week, she didn’t seem to be quite the monster that she’s made out to be in the movie Devil Wears Prada. One thing that I did notice is how far her word permeates through the veins of the fashion world.
Anna Wintour is the editor in chief of Vogue Magazine USA and when it comes to fashion, she is GOD! Designer big wigs like Oscar de la Renta and Marc Jacobs have their lips securely pressed against her ASS at all times! And these are the same people shelling out millions of dollars in ad money to be in her magazine!
Why? Because she determines whats considered “in” and that very power can make or break brands. Wintour creates trends and celebrities communicate those trends to the masses . She controls the 600 page Fashion Bible … Vogue Magazine.

My question is ….. who has that kind of influence in the world of fine jewelry? Can you point your finger to an individual that can single-handedly legitimize a trend in diamonds? I know I can’t….
Elizabeth Taylor, Liberace and Diddy are all ambassadors and trend setters of diamond jewelry but none of them had the same power of Anna Wintour. My take on this is ….GOOD! Why should one person have that much power? Why should we let a single person determine what's “hot”? DAMN THAT!!!

We should wear what best communicates us as an individual. If I want to wear a black diamond remote control Lamborghini on my neck like Soulja Boy, I’m going to do it!

Jason Arasheben | CEO Jason of Beverly Hills