Sightings: Tyga Reebok Classic Commercial

Young Money rapper Tyga shows us what it takes to make a classic in a new Reebok campaign along side singer and producer Mike Posner. In this 30 second spot, the Careless World rhymer rocks a pair of the new Reebok Ex-O-Fit Hi’s in Classic Red as well as his signature Last Kings pendant made for him exclusively by Jason of Beverly Hills. Check out the video inside.
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Nas Mayan Inspired Chain

Nasir Jones has officially shut the chain game down.
The Legendary Nas unveiled a new pendant, made exclusively by Jason of Beverly Hills, during his performance at the South By Southwest Festival (SXSW) earlier this month that will have chain lovers drooling.
The pendant boasts over a kilo of 18k gold and is covered in flawless white diamonds. It features a 3D bust of Chichen Itza, the ancient Mayan pyramid that sits at the historic archaeological site in Mexico. One of the most impressive features is the spot-on, replica engraving of the Mayan calendar on the back of the piece. 
The streets are already buzzing about the new album, "Life Is Good", but right here, you can get your first close up look at the piece that caused a "chain reaction" at SXSW.
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Beardgang. Ask About It.

The Beardgang. Say what you will about excessive facial hair, but these guys are growing in numbers. The intimidating stare of a man with a massive beard is known to send some running for the hills. But as they say, you can either 'run with them, or run from them'. 
To wear a facial badge of such unbridled self assurance doesn't come easy to all. It's not for everyone. The sad examples of patchy, girlie man beards just go to show the lengths that some will go to achieve such stature. The fact is, that Beardgang 'membership has its privileges', among many include the undeniable fact that the ladies love their ambience.
Now, in spirit of the gang, a diamond pendant has been forged in the likeness of their bearded leader, Adam Goldston by none other than (beardless) jeweler, Jason of Beverly Hills. See more after the jump. If you have the FUR.
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I Challenge You

-Jason Arasheben

CEO Jason of Beverly Hills

I challenge you!

From the time I was a snotty nosed 8-year old, I always looked for challenges to inspire me; nothing has changed since. It's a great challenge that gets me up each morning when I know I’d rather slam the snooze button another 73 times!

Thousands of pieces of diamond jewelry go in and out of my factory each year. The ordinary requests of tennis bracelets and diamond stud earrings are great, but nearly every mom and pop jewelry store could make it with one finger up their nose and one eye closed. I need a challenge! Clients come and go, but once every blue moon a client peeks my interest and commissions me to do something creative, something out of the box, in other words… A CHALLENGE!!! 

I LOVE IT!!! 

This week’s challenge: an Egyptian tomb pendant adorned with black, cognac and white diamonds with a removable white diamond mummy that can be worn as a separate piece. Challenge accepted. 

Who's next? -JA

50 Greatest Hip Hop Chains

On the topic of the greatest chains in hip-hop, there's one name that you are guaranteed to hear when it comes to the person responsible for these creations, and that's Jason of Beverly Hills. 

Within the hip-hop culture, creativity and individuality in one's chain is essential. For some, it's all about size, others quality or design. In Complex Magazine's Top 50 Greatest Chains in Hip-Hop, jeweler Ben Baller breaks down his list of the chains that not only stand out, but posses a creative element that makes the artists who don them shine brighter than their peers.

Coming in at an impressive #4 on the list is the famous "CRUNK AIN'T DEAD" piece by none other than Jason of Beverly Hills. Baller notes the overall quality of the piece goes further to mention the pendant's record breaking size that landed it into the Guinness Book of World Records as the largest real diamond pendant in the world.

Check out who else made the list inside.

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