Friday, September 9, 2011

2011 Fashion Nigh Out: Los Angeles

Nicole Richie- FNO Los Angeles
One night of fashion in dozens of cities around the globe make up the annual celebration of style that is Fashion's Night Out. Luxury designers and fashion houses opened their doors to the public resulting in an international shopping block party.
While New York had a massive turnout for this increasingly popular event, Los Angeles brought out the celebs and fashionistas for a west coast take on Fashion Night Out. More Inside.

Rachel Bilson at Beverly Center’s Fashion’s Night Out in Los Angeles

"Fashion's Night Out was started in 2009 in New York by Vogue editor-in-chief Anna Wintour as a celebrity-studded way to lure shoppers into stores during the recession, but it's turned into a global shopping party. Retailers ranging from upscale boutiques to suburban malls to websites have embraced the nocturnal shopping extravaganza, which coincides with the start of New York Fashion Week and the important fall fashion season.
LL Cool J at Bloomingdales
The FNO Ferris Wheel on Rodeo Drive

In Beverly Hills, a Ferris wheel lifted shoppers high above Rodeo Drive, where three blocks were closed to traffic for Fashion's Night Out festivities. Gucci offered shoppers a limited-edition tote with a $500 purchase, Coach celebrated the relaunch of its classic duffle and Chanel offered three nail polishes in shades of blue. A DJ spun tunes at Juicy Couture, where shoppers sipped Champagne and tried the chocolate-tasting bar provided by LA eatery Bottega Louie.
Nicole Scherzinger at Oscar de la Renta store
Anyone who made a purchase along the shopping street could ride the Ferris wheel for free. Stilt-walkers juggled bowling pins outside the Guess store, where shoppers took advantage of free popcorn, cocktails, mini manicures and makeovers and a photo booth. An onsite artist personalized reusable totes that were sold for $5 to benefit the New York AIDS Foundation."
Source: ABC News

You can check out some of the Beverly Hills action for Fashion Night Out HERE (ABImages).
Fun times ~vK

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