Wednesday, November 2, 2011

Gold and Diamond ATM Machine

Often times in the jewelry business, you come across that client who, for whatever reason, needs to get their hands on the first sparkly thing that they can find at the last possible second. It's understandable. We all forget holidays and anniversaries. Since birthdays seem to come around every other weekend, you can't blame a person for not being able to keep track of when to go gift hunting.
Well, if your favorite jeweler isn't on speed dial, there may be a solution for you last minute shoppers. 
If you live in India.
As convenient as those Redbox vending machines you find at the grocery store, you can now "buy gold at the touch of a fingertip" with Gitanjali's gold and diamond ATM machine.
All jokes aside, its a pretty clever way to accommodate the need for fast and easy access to luxury items.


"The first ATM was inaugurated at Phoenix High Street in Lower Parel, Mumbai by Bollywood star Raima Sen and Sanjeev Agarwal, CEO, Gitanjali Export Corporation Ltd.
Designed like an ATM, the machine however will dispense gold and silver bars coins, pendants with religious motifs; as well as a range of diamond studded jewellery, making it the first of its kind anywhere in the world.
High on convenience, this new retailing format will be ideally suited for last minute purchases on auspicious occasions and for gifting, providing instant gratification to the purchaser.
The ATM will give the consumer a mix of up to 36 options in different sizes, price points and designs to choose from across these categories.
This may include coins in varying grammage, or pendants that have religious motifs, which are suitable for auspicious occasions, as well as heart shaped pendants and even diamond studded pendants for other gifting occasions. The prices will range from Rs 1,000 to Rs 30,000." 
US $20 to US $610)

SOURCE: India Blooms 

Let's hope the items don't get jammed in the vending like those illusive bags of chips that get stuck behind the glass, juuust out of reach ~vK


  1. You can't be serious. What if somebody steals the machine?