Thursday, November 17, 2011

Golden Arches

This summer, Mc Donald's helped around 4000 lucky onlookers in Sylvan Lake, Alberta to "cool off with $1 Drinks". 
Canadian advertising agency, Cossette-Vancouver, launched a very clever promotion for the fast food chain's "Dollar Drink Days" by erecting a giant ice sculpture encasing thousands of one dollar coins in the shape of the famous Golden Arches. But the thirsty party guests had to work hard for their dollars.
Check out how they managed to get the goods after the jump.
I'm lovin' it ~vK

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